STRATEGY

Each of my business interactions begins with the development of a strong, well-articulated strategic plan.  The creation of a long-term plan is the core of a business and an essential component before any other activities should take place.  I work very collaboratively with our clients to ensure their plan is achievable, meets expectations and allows an interactive dialogue between ideaologie and each individual client.

            DEVELOPMENT AND IMPLEMENTATION

The key to any successful strategic plan in today’s environment starts with consistent and ongoing marketing of the company and the company brand. I believe it is imperative to continuously develop new and energetic advocates of the brand and company - consumers who will carry the message of the brand to potential fans.  Ideaologie helps develop an articulated Marketing Plan and Strategy (Strategic Marketing Plan) to ensure the satisfaction of the existing fan base, and continue the expansion to new consumers.

STRATEGY AND IMPLEMENTATION

     - Social Media

     - Public Relations

     - Development of Brand “Evangelism”  (devout brand supporters)

COMPETITION RESEARCH

COLLATERAL

One of the possible and rewarding components of the growth of existing brand revenue stream is the development of a well-planned licensing strategy.  My combined 30 years in licensing experience allow me the ability to identify potential new sources of opportunity, continue to build on existing licensing partners, and effectively manage through the negotiation and agreement process - to maximize your brand’s potential for all parties involved.

STRATEGY AND IMPLEMENTATION

     - “Hunting” (seeking new business) versus “Farming” (harvesting existing clientele and business)

     - Industry Overview and Key Partnerships

AGREEMENT REVIEW, NEGOTIATIONS AND COMMUNICATIONS

BRAND GUIDE

I believe the strategy of the company is founded in the development of a strong recognized brand, whether it’s targeted to the consumer, the manufacturer, or both.  I help develop a comprehensible Brand Strategy to use when defining the brand to all outside partners.  This can only be accomplished by understanding how the brand came to be and defining your "WHY!" - and includes celebrating the brand successes and understanding its shortcomings. This process can culminate in a Brand Licensing Guide including the essentials: brand statement, logo(s), fonts, brand colors, image and editorial guidelines.

STRATEGY AND IMPLEMENTATION

     - “Deep Dive” Brand Exploration

     - Retail Development

·    - Brand Extensions

LOGO AND BRAND IDENTITY

Successful companies are those that manage themselves against a clear and defined budget, and invest their resources appropriately for the maximum return on investment for their time and money.  Ideaologie assists in reviewing asset allocations alongside the clearly defined Strategic Plan, which includes the engagement of your employees and use of outside resources.

STRATEGY AND IMPLEMENTATION

     - Budgets, P & L’s, Analysis and Analytics

     - Asset Allocation and Return on Investment

     - Organizational Structure

     - Manufacturing Direction

DEAL NEGOTIATIONS

INVESTOR OPPORTUNITIES

I look at every entity in the context of an overall Business Strategy.  The process is very collaborative.  I provide overall guidance that helps you make small and large decisions for your business, as well as providing a dynamic communication vehicle for your brand.

Here are some tools that we provide throughout the process to help:

* Marketing 101

* Creating a Company Brand Guide

* Social Media Marketing Calendar

* Social Media Marketing Measurements

* Brand Deck Outline

* How to Determine Brand Identity

* Client Questionnaire

* Licensing Strategy